“Making your business legit is pretty simple: just do what you say you do and don’t exaggerate.” -Ryan Crossett
I talked a little bit about this in my post about handling customer complaints. I know that this seems like a pretty simple principle, but I’ve seen many, even seemingly decent people exaggerate the things that their company does to get customers. It’s fine to talk up your company and how awesome you are as long as you are actually doing those awesome things.
I love companies that are socially responsible and are making a real positive impact on their community. That’s a win-win situation. But, now that social responsibility is becoming all the rage, companies are using it as an advertising gimmick. Be real with what your business does – and do cool stuff!