Ryan Crossett as business development thinker

the Bones of a Restaurant

the bones of a restaurant by Ryan Crossett

I’ve only had a couple years of experience working in food service, but it is something that I really enjoy.  Even in my free time, I like to watch television programs about food.  One of my favorite shows is Kitchen Nightmares with Gordon Ramsey where Ramsey helps failing restaurants relaunch.

I recently got the chance myself, to get involved in relaunching a restaurant.  Before starting the relaunch, we took some time to consider who our main customers are.  In this case, they are western tourists wanting to eat local food in a more comfortable setting.  I wanted to be careful to maintain that “local feel” while improving the key elements of environment, food and customer service. (more…)

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Websites that Work for you

building a website that works for you by Ryan Crossett

I recently helped redo our company’s website.  I say “helped” because I found someone much more experienced than I am to do most of the work.  We cleaned up what had been a pretty cluttered site and made easier to navigate.

It may be difficult to know where to start with your company’s website.  Your website should work for you.  The time, energy and money you put into it should produce the results you are looking for.  Know what you want your website to do for you and build it off of that.

There are so many articles about what makes a good website.  The website building site, Yola put together a great article that gives very simple and practical steps to creating a good site.  I like simple and practical.

Here are Yola’s tips: (more…)

Knowing your Customer

knowing your customer by Ryan Crossett

Here where I live in Northern Laos, we have some local ladies who are ferocious saleswomen.  They peddle their bracelets and bags to any tourist walking by or trying to enjoy a meal at a restaurant.  What they are selling, more than the bracelets and bags, is peace.  Because, if you shell out for one of their products there is the hope that they will be satisfied and leave you alone.  Their technique may not be the best and probably isn’t based on customer satisfaction, but they’ve perfected it.  They know how to get their customers to cave.

Not all customers are the same.  Each person is looking for a different type of product and value.  While some customers look for a good price, others look for quality, convenience or some look at social impact.  I think that most people would say that all of these things are important to them, but not all valued the same.  Take for instance a university student who has limited finances.  He is going to sacrifice quality and convenience for price.  If your customers are primarily university students, you will want to take this into account and provide the best product for the price that they would be willing to pay.  You can have a wonderful product, but if you aren’t paying attention to who your customers are, you won’t end up having very many.

Making your business legit

making your business legit photo

“Making your business legit is pretty simple:  just do what you say you do and don’t exaggerate.” -Ryan Crossett

I talked a little bit about this in my post about handling customer complaints.  I know that this seems like a pretty simple principle, but I’ve seen many, even seemingly decent people exaggerate the things that their company does to get customers. It’s fine to talk up your company and how awesome you are as long as you are actually doing those awesome things.

I love companies that are socially responsible and are making a real positive impact on their community.  That’s a win-win situation.  But, now that social responsibility is becoming all the rage, companies are using it as an advertising gimmick.  Be real with what your business does – and do cool stuff!

(photo source)